Many times you will hear how the role of Sales and Marketing are dramatically different.  Although each does have its own methods, at the root of their existence is looking after customers and working within the customer buying framework, as represented above.  You will note that the words for each phase are the same as in the phases for the Marketing cycle (on the Marketing page).  We could get fancy and create new jargon, but why?  The customers are the same.  The phases are the same.  Let’s call a spade a spade and focus on how each of Sales and Marketing can complement each other to bring in, satisfy and keep customers.