How do you negotiate with someone who has no desire to try for a win/win solution? I have observed some people who seem to judge whether or not they “win” by how badly – and visibly – they beat you.Anyone come to mind?Believe it or not, the genesis of this post was NOT the US election. … Read More
Category Archives: Sales
Many times you will hear how the role of Sales and Marketing are dramatically different. Although each does have its own methods, at the root of their existence is looking after customers and working within the customer buying framework, as represented above. You will note that the words for each phase are the same as in the phases for the Marketing cycle (on the Marketing page). We could get fancy and create new jargon, but why? The customers are the same. The phases are the same. Let’s call a spade a spade and focus on how each of Sales and Marketing can complement each other to bring in, satisfy and keep customers.
The how and why of customer loyalty programs
Customer loyalty programs can bring immense value to your organization … if done rightCustomer Satisfaction and Customer Loyalty:Are these fads or key business principles?What are they worth to your business?What is more important: Satisfaction or Loyalty?How can you measure them?What do you do to improve?and many more questions …How much effort do you expend learning … Read More