Sales can feed Marketing with current customer trends and competitive activities which enables better product and message development.
Marketing can feed Sales with qualified leads and relevant sales materials which create interest and properly represent the product and the values of the organization.
Of course, the real advantage is when Sales and Marketing are integrated, each one complementing and supporting the other. With an extensive background in both Sales and Marketing, Ayuda can synchronize these efforts for best results in your business.
Many times you will hear how the role of Sales and Marketing are dramatically different. Although each does have its own methods, at the root of their existence is looking after customers and working within the customer buying framework, as represented above. You will note that the words for each phase are the same as in the phases for the Marketing cycle (on the Marketing page). We could get fancy and create new jargon, but why? The customers are the same. The phases are the same. Let's call a spade a spade and focus on how each of Sales and Marketing can complement each other to bring in, satisfy and keep customers.
For now, let's focus on what a virtual Sales executive can do for you in this context:
Develop your go-to-market approach with customer-oriented thinking
Create effective and efficient tools to manage and monitor your sales efforts
Train your sales team on how to - and not to - sell to customers
Establish your Channel Strategy and Programs to provide optimal ROI and sales results
Create compensation plans that support your organization's objectives and incent desired behaviour